About Me

Hi there, I’m Hasiba La’Hay, a highly driven creative thinker with a true passion for unique design based on Sydney’s Northern Beaches. I have 15+ years experience working in various roles across design and marketing. I’m a naturally creative person with a passion for bold & artful design across many mediums.

I started my art journey from the age of 10 with oil painting, music and illustration. I received my Masters of Multimedia Design from Monash University and my Bachelors degree of Graphic Design from the Art University of Tehran. On top of my tertiary studies I have over 15 years of professional work experience in various design studios, as well as working in several small and medium sized businesses.

My experience has honed my ability to translate complex concepts into accessible and compelling visual narratives. This skill has equipped me to effectively communicate product features and benefits to diverse audiences. Furthermore, my background has instilled a meticulous attention to detail, a drive for innovation and a deep understanding of the importance of the user experience.